The summer season is always one of the highlights of the year for land-based casinos in France, especially those located near the coast.
In order to attract even more customers to its gaming establishments, the Barrière group had the excellent idea of setting up a 100% digital and free escape game in some of its complexes from July 18 to August 28, 2022.
Most of them are concerned by this animation, including those located near the sea, such as the Casino du Cap d’Agde and the Casino de Carry-le-Rouet.
Discover a Top Secret download code
Between Monday, July 18 and Sunday, August 28, 2022, the Barrière Group is setting up a escape game 100% digital and free on the theme of espionage.
Our mission is to form a team in order to join the ranks of the Poker Face agency, which has entrusted us with the task of discovering a Top Secret download code hidden in some of the famous operator’s casinos. To achieve this goal, we only have 60 minutes.
Be careful, we will also have to face some tough opponents, namely the members of the Wild Card team who know about our mission. Infiltrated in the casino, they must do everything to confuse us.
A dedicated game application in augmented reality
To take advantage of this escape game, simply go to one of the participating Barrière Group casinos and download an application. You will then have to evolve inside the gaming establishment by trying to complete the various enigmas and challenges that will be presented.
Between the slot machines and the tables dedicated to traditional games, there are different clues to find in augmented reality. In short, it is an experience full of suspense and twists and turns that awaits the apprentice spies.
Of course, this animation, which takes place inside a casino, is reserved only for adults who are not banned from gambling, upon presentation of an ID card. Nevertheless, there is no obligation to play on the slot machines and other traditional tables. You do not need to be enrolled in the loyalty program.
Finally, you should know that it is ideal to come with 4, 5 or 6 people in order to enjoy the best experience offered by this 100% digital and free escape game.
An animation that aims to attract new customers
For many years now, the Barrière group has been the leading operator of land-based casinos in France in terms of gross gaming revenue. However, it has been overtaken by its competitors Partouche and Joa in terms of the number of establishments.
Since the international economic crisis of the late 2000s, the Barrière group’s stated objective has been to renew its clientele, in particular by targeting young people who are less accustomed to frequenting this type of complex.
With the implementation of this famous escape game, we can see that this strategy is still relevant today.