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Pragmatic Play’s Success in Latin America


Created during 2015, Pragmatic Play software is mainly known for its excellent slot machines.

Then, at the beginning of 2019, it created a subsidiary specializing in games with live dealers soberly named Pragmatic Play Live Casino which is hugely successful on the web.

Not long ago, the group issued a press release to celebrate its excellent results after two years of operation in Latin America.

It also announced a new partnership agreement signed with the operator Instabet in Brazil and Mexico.

Pragmatic Play’s superb performance in Latin America over the last 2 years

On June 1, 2020, Pragmatic Play software began to focus on an extremely promising market: Latin America.

Instead of targeting it from afar, it preferred to set up a special division there that could focus more effectively on local intricacies. Victor Arias was then named vice president of Latam operations.

Gradually, he established himself as the main promoter and leader of the publisher’s growth, evolution and expansion in this market.

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Little by little, the Latin American division has grown to include more than 20 people in 7 countries: Argentina, Brazil, Colombia, Costa Rica, Mexico, Peru and Uruguay. With a wide range of profiles, these professionals can respond adequately to the demands of professionals in this market.

In the last two years, Pragmatic Play has signed a series of partnership agreements with many prestigious operators in Latin America. This has been helped by the fact that the company has received numerous awards.

To date, the software has received no less than 11 important awards in this part of the world. Among them are Best Latam Content Provider, Best Game Producer and Best Latam Mobile Product.

Recent partnership agreement signed with Instabet

It seems that Pragmatic Play’s expansion in the Latin American continent is not going to stop. On Thursday, August 11th, Pragmatic Play announced a new partnership agreement with Instabet for the Brazilian and Mexican markets. This famous contract gives the operator access to the 3 main types of content provided by the software.

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Thus, its online casino will be able to host very popular slot machines such as Gorilla Mayhem and Magic Money Maze among others but also virtual sports. This gives players the opportunity to bet on 3D sporting events such as horse racing, Force 1 and Fantastic League for example.

Finally, the recent partnership agreement signed with Instabet also covers Pragmatic Play Live Casino’s live dealer games.

In this area, there are plenty of tables dedicated to roulette, blackjack and baccarat but also the dragon tiger card game, the Indian classic Andar Bahar, the Sweet Bonanza Candyland wheel of fortune and the new Boom City dice game.

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