Home News Gambling BetMGM’s strategy to expand its position in the United States

BetMGM’s strategy to expand its position in the United States


According to leading experts in the field, the US online gambling market is expected to eventually become the number one in the world. As a result, no one will be surprised to learn that the major operators are fighting for the top spot. Among them is BetMGM.

This is the online gaming subsidiary of the famous land-based casino operator MGM Resorts International, which owns, for example, the Bellagio, the Cosmopolitan and the New York-New York on the Las Vegas Strip.

Via a new dedicated studio set up by Evolution software in Michigan and the future launch of Wheel of Fortune Casino in New Jersey, it intends to further expand its positioning in the US market.

Dedicated studio features 8 tables with live dealers from Evolution

Live games have been allowed in Michigan since July 2021. From day one, 9 operators started offering live games, including BetMGM. Currently, it has no less than 39% market share in this growing jurisdiction.

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In order to further increase its footprint in this American state, it launched a dedicated studio during the month of June this year that brings together exclusive live dealer tables signed by the prestigious Evolution software. There are 6 dedicated to blackjack, 1 to roulette and 1 to speed baccarat.

It must be said that this new studio offers a beautiful environment for players with various brand logos throughout and all the iconography of the MGM Resorts International group.

Moreover, it allows the operator to have specific control over the opening hours of each table, their betting limits and the promotions accessible on them. Thus, everything comes together to further enhance the overall gaming experience of the users.

In April 2022 alone, the various online gaming platforms licensed in Michigan generated no less than $132.4 million in revenue. With this new exclusive studio adorned with the iconic golden lion and familiar black and gold colors, the BetMGM operator is looking to expand its slice of the pie a little further.

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Sony Pictures Television and IGT partner to launch Wheel of Fortune Casino

It’s not just the state of Michigan that BetMGM is particularly interested in. We had a further proof of it last month too. Indeed, it announced the signing of a partnership agreement with Sony Pictures Television and International Game Technology (IGT) in order to launch in the future Wheel of Fortune Casino.

It will be the first online casino based on a famous license in North America. Evoking the mythical television show of the same name that gave birth to the most iconic line of slot machines in the world, it is to be launched first in New Jersey.

With this upcoming online casino, BetMGM is also demonstrating its commitment to building the broadest and strongest portfolio in the industry by developing partnerships and leveraging the intellectual properties most valued by players.

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