Created in 1924, the Association Sportive de Monaco Football Club or AS Monaco is one of the most prestigious soccer clubs in France.
Since it has recently recruited the Japanese player Takumi Minamino, it wishes at this moment to develop its fame in the archipelago.
That’s why he has just signed a partnership in this region of the world with the Japanese online casino Casino Secret.
An official partner for 2 seasons
It is on June 25, 2022 that the news officially fell. After several days of rumor, we learned from the mouth of the coach Philippe Clement that the Japanese Takumi Minamino was indeed committed with AS Monaco for 4 seasons.
Discovered in the team Cerezo Osaka between 2012 and 2014, he then arrived in Europe in the clubs Red Bull Salzburg and then Liverpool FC with which he became English Champion in 2020. His transfer from Monaco is estimated at 15 million euros.
Inevitably with such an asset in its ranks, AS Monaco is currently experiencing growing interest in Japan. It’s precisely to surf on this craze that the club has just signed an agreement with Casino Secret which becomes its official partner in the archipelago for 2 seasons.
Casino Secret’s rapid development in Japan
According to the terms of the contract between them, AS Monaco and Casino Secret will launch a digital campaign with several high-impact contents so as to reach the Japanese audience. It was during 2018 that this online casino was launched in the archipelago and it has been growing in this market at a very fast pace. Moreover, it has won several prestigious awards in this part of the world.
In the past, Casino Secret has worked with other partners in the soccer industry. So, the partnership with AS Monaco is a logical step. In fact, the founder and CEO of the platform (Nadir Ounissi) was quick to praise the club, which according to him has a strong digital audience with over 22 million fans worldwide. This agreement should therefore help him to expand his influence on the Japanese market.
Another recent online gaming partnership for AS Monaco
Although Monaco, AS Monaco is affiliated with the French Football Federation and participates in the French Championship. It has won it 8 times. It has also won 5 French Cups and a League Cup.
At the European level, he participated in a final of the Winners Cup and a final of the Champions League.
This is not the first time in its history that it has approached an online gaming operator. During the month of May, for example, it extended its partnership agreement with VBET that began in 2020 until 2025. It is interesting to note that this operator is also affiliated with Youri Djorkaeff, who remains an iconic player of the Monaco club.