In order to promote their brand, online gambling operators like to get close to famous stars from time to time. For example, the actor Jean-Claude Van Damme was used for the marketing of Casino777.be in Belgium.
This trend is also very successful in the United States.
We have just had an additional proof. Indeed, last Thursday, September 22, the operator BetMGM announced to have signed with Vanessa Hudgens to become the official ambassador of its brand.
Vanessa Hudgens featured in BetMGM marketing
BetMGM seems to like celebrities a lot. Thus, the actor, comedian, musician and singer Jamie Foxx is currently featured in promotional campaigns for the famous online gaming platform.
This one just got closer to another extremely popular star with the public, namely the actress, singer, dancer, model and producer Vanessa Hudgens who will become the new ambassador of this brand. As a result, she will be seen in BetMGM’s marketing campaigns, promotions and social media content very soon.
Earlier last week, this online gaming platform had also announced a new partnership with NBC Sports for the 2022 season of the National Football League (NFL).
Under the terms of the agreement, its brand will be featured on the hit program Football Night in America, which is simply the most watched studio show in sports.
Vanessa Hudgens who made her name in High School Musical
Born on December 14, 1988 in Salinas, California, Vanessa Hudgens became world famous for her role as Gabriella Montez in the hit movie series High School Musical created by Disney Studios.
Afterwards, she participated in many popular feature films such as Sucker Punch, Spring Breakers, Machete Kills or Bad Boys for Life for example. She has also been on stage several times, participating in the musicals Evita and Gigi on Broadway, among others.
BetMGM active in sports betting and online casino in the United States
BetMGM is a web gaming brand owned by the operator MGM Resorts International which owns for example the Bellagio, the Cosmopolitan and the New York-New York on the Las Vegas Strip. It is active in the field of sports betting and online casino and is very successful with players.
In the state of Michigan, for example, it currently has a market share of no less than 39%.
This type of approach with a star of the calibre of Vanessa Hudgens is not at all surprising in the United States. It should be remembered that this market, still in its infancy, has a bright future. Indeed, many analysts believe that it should eventually become the most important international market.
As a result, BetMGM wants to make a place for itself as soon as possible.