At the moment, live games represent about 30% of the global online casino market. Consequently, it is undoubtedly a very important field.
The Authentic Gaming software has established itself as a major player in this sector. Recently, it detailed its plans for the year 2023.
Its ambition is, among other things, to continue to expand in Europe but also in North America.
Europe still a priority for Authentic Gaming in 2023
During the year 2021, the Authentic Gaming software was bought by the Scientific Games group (Read article below NDLR) which was renamed in Light & Wonder in March 2022.
Since this transaction became effective, the publisher has strengthened its presence in Europe.
For example, it has launched a brand new live dealer roulette in Italy. It has also doubled its studios in Spain and Malta.
During the year 2023, the old continent will continue to be a priority for Authentic Gaming software. Among other things, the publisher plans to launch an additional live roulette game with winnings multipliers in order to further boost its presence on the entire continent.
The importance of the American market in 2023 for Authentic Gaming
Since its creation during 2015, Authentic Gaming software has mainly focused on Europe. In 2023, it will also particularly target the United States.
We must admit that this market is extremely promising. Indeed, many specialists believe that it will eventually become the most important international market.
For the time being, there are still only 6 states in which online casino has been legalized. Nevertheless, they are already making a lot of money. In the third quarter of 2022, for example, their gross gaming revenue reached about 72% of the sports betting revenue in 31 states.
Moreover, many analysts expect this percentage to increase even further in the future.
This is the exact reason why Authentic Gaming software will be creating custom live games for American players. In addition, it is in the process of building a new live casino studio in Michigan that is scheduled to go live sometime in 2023.
By the way, it should also be noted that the publisher is also present in the Canadian province of Ontario and it intends to boost its presence in this market even more, during the next 12 months.
2 markets approached differently by Authentic Gaming
According to Authentic Gaming software, Europe and North America should not be approached in the same way. Indeed, on the old continent, Internet users are used to playing the greatest online casino classics with live dealers. They are therefore always looking for new innovations.
This is not necessarily the case in the United States. In fact, just enjoying the main classics is still something new and exciting for American gamers.
Whatever happens, in both markets, gross gaming revenue still comes primarily from traditional tables. However, original live games represent a larger share of the market in Europe.