During 2010, the online gambling market was liberalized in France. This allowed some online sports betting, horse betting and poker platforms to obtain a license to legally offer their services to Internet users in France.
From that moment on, some of them started to sponsor sports teams.
This strategy is still relevant today. This is what today’s news reminds us. Indeed, the sports betting platform VBet has just signed a partnership agreement of this type with the soccer club OGC Nice.
A sponsorship contract until 2025
Freshly appeared on the French market during 2019, the sports betting platform VBet belongs to the Armenian family group BetConstruct.
This one is also involved in the field of online casino. Indeed, it operates among others the Creedroomz software which offers a wide selection of tables with live dealers allowing to practice blackjack, roulette, baccarat, poker or dragon tiger among others.
Quite offensive in the hexagon, VBet has taken the habit of sponsoring soccer teams. Thus, it has already approached AS Monaco in 2020 and Paris FC last March. Recently, VBet announced that it had signed a similar partnership agreement with OGC Nice.
According to the terms of this contract, the VBet brand will be prominently featured on the club’s shirts until 2025 but also on its website. On its side, the sports betting platform will offer exclusive content for its partner.
It will also organize events and contests to win tickets for matches among others.
A great operation for the 2 signatories of the partnership
This recent sponsorship agreement seems to delight the 2 partners. The president of VBet France, David Ozararat, was delighted with this partnership, especially since he knows and loves the city of Nice, where he was born and raised.
He also believes that the high level of the current team and the ambitions of its president are perfectly in line with the values and vision of his company.
For his part, the president of OGC Nice Jean Pierre Rivère says he is excited about this partnership as VBet is establishing itself as an ambitious and dynamic brand that keeps on developing. This perpetual search for innovation is a value they have in common.
OGC Nice: 5th in Ligue 1 in the 2021-2022 season
The soccer club Olympique Gymnaste Club Nice abbreviated as OGC Nice was founded in the year 1908. Throughout its history, it has won the French Championship 4 times, the French Cup 3 times and the Champions Trophy once.
In the 2021-2022 season, it finished fifth in the Ligue 1 standings, being outranked by Rennes, Monaco, Marseille and PSG respectively, who managed to come out on top.